The history of sneakers dates back to 1860, when an English rubber company, the Liverpool Rubber Company, began producing shoes with vulcanized rubber soles. These shoes were ideal for outdoor sports such as tennis and cricket, but the real sneaker revolution came in 1917, when the first sneakers were introduced on the market. These shoes, initially designed for basketball, soon became a cultural icon thanks to their comfort and versatility.
In the 1970s, sneakers became a fashion statement. Sports shoes were worn as an integral part of the daily wardrobe, by young people and adults. In the 1980s, sneakers became increasingly popular thanks to hip-hop culture and its artists, such as Run-DMC, who wore the Adidas Superstar.
In the 1990s, the sneaker market exploded, with new brands emerging, joining the already well-known sports brands. In the new millennium, sneakers became even more influential, becoming a must-have not only for fashion enthusiasts, but also for athletes and casual consumers. Today, sneakers come in a wide range of styles, colors and materials, and are worn by people of all ages and lifestyles.