Footwear Collection
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Original price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00Ugg Donna Ultra Mini Alpine Marrone Donna Ispirato Maestose Alpi
Ugg• Stivaletto in pelle scamosciata tabacco • Vistoso collarino in montone • Cuciture decorative e tirante UGGbraid • Soletta in UGGplush, lana rigen...
View full detailsOriginal price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00 -
Original price $157.00 - Original price $157.00Original price$157.00$157.00 - $157.00Current price $157.00Ugg Sabot Tasman Alpine Donna Marrone Comfort E Stile Iconico
Ugg• Sabot in pelle scamosciata tabacco • Laccio in pelle fisso • Vistoso collarino in montone • Doppie cuciture a vita • Interno misto pile in lana r...
View full detailsOriginal price $157.00 - Original price $157.00Original price$157.00$157.00 - $157.00Current price $157.00 -
Original price $292.00 - Original price $292.00Original price$292.00$292.00 - $292.00Current price $292.00Cappotto Ugg Bianco Lungo Gertrude Donna Lussuoso E Versatile
Ugg• Cappotto doppiopetto in sherpa bianco lungo • Colletto con risvolto • Due bottoni in finto corno • Tasche foderate in pile • Fodera in poliestere...
View full detailsOriginal price $292.00 - Original price $292.00Original price$292.00$292.00 - $292.00Current price $292.00 -
Original price $292.00 - Original price $292.00Original price$292.00$292.00 - $292.00Current price $292.00Cappotto Ugg Tabacco Gertrude Donna Long Teddy Coat Lussuoso
Ugg• Cappotto doppiopetto in sherpa tabacco • Colletto con risvolto • Due bottoni in finto corno logati • Tasche foderate in soffice pile • Lussuoso e...
View full detailsOriginal price $292.00 - Original price $292.00Original price$292.00$292.00 - $292.00Current price $292.00 -
Original price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00Ugg Donna Cardigan Marrone Bianco Perfetto Per Giornate Casual
Ugg• Cardigan con motivo a righe tabacco e bianco • Realizzata in lana e percentuale acrilica • Collo, polsini e orlo inferiore in maglia a coste • Bo...
View full detailsOriginal price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00 -
Original price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00Cardigan Ugg Graphic Bianco E Nero Donna Impreziosito Dal Logo
Ugg• Cardigan con motivo a righe nero e bianco • Realizzata in lana e percentuale acrilica • Collo, polsini e orlo inferiore in maglia a coste • Botto...
View full detailsOriginal price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00 -
Original price $227.00 - Original price $227.00Original price$227.00$227.00 - $227.00Current price $227.00Ugg Donna Stivaletti Classic Mini Alpine Chestnut Tirante UggBraid
Ugg• Stivaletto in pelle scamosciata chestnut • Vistoso collarino in montone • Laccio in pelle fisso • Esclusiva doppia cucitura • Cuciture decorative...
View full detailsOriginal price $227.00 - Original price $227.00Original price$227.00$227.00 - $227.00Current price $227.00 -
Original price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00Ugg Ultra Mini Alpine Stivaletti Donna Grigio Con Montone A Vista
Ugg• Stivaletto in pelle scamosciata grigio • Vistoso collarino in montone • Cuciture decorative e tirante UGGbraid • Soletta in UGGplush, lana rigene...
View full detailsOriginal price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00 -
Original price $157.00 - Original price $157.00Original price$157.00$157.00 - $157.00Current price $157.00Sabot Ugg Fango Tasman Alpine Con Laccio In Pelle Fisso Donna
Ugg• Sabot in pelle scamosciata fango • Vistoso collarino in montone • Doppie cuciture a vita • Interno misto pile in lana rigenerata • Suola leggera ...
View full detailsOriginal price $157.00 - Original price $157.00Original price$157.00$157.00 - $157.00Current price $157.00 -
Original price $238.00 - Original price $238.00Original price$238.00$238.00 - $238.00Current price $238.00Ugg Stivaletti Alpine Lace-Up Chestnut Donna Ideale Per La Neve
Ugg• Stivaletto in camoscio tabacco • Dettaglio in lana a vista • Punta leggermente rigida • Trattamento idrorepellente • Interno in lana UGGplush e l...
View full detailsOriginal price $238.00 - Original price $238.00Original price$238.00$238.00 - $238.00Current price $238.00 -
Original price $616.00 - Original price $616.00Original price$616.00$616.00 - $616.00Current price $616.00Stivaletti Hogan Donna H675 Marrone Calda Fodera In Pelliccia
Hogan• Stivaletto pull-on doposci shearling con inserti in pelle marrone • Maxi stringhe • Fussbett morbido rivestito in pelle • Suola in carrarmato ext...
View full detailsOriginal price $616.00 - Original price $616.00Original price$616.00$616.00 - $616.00Current price $616.00 -
Original price $616.00 - Original price $616.00Original price$616.00$616.00 - $616.00Current price $616.00Stivaletti Hogan H675 Avorio Stringhe Dai Richiami Street Style Donna
Hogan• Stivaletto H675 pull-on doposci shearling con inserti in pelle avorio • Maxi stringhe • Fussbett morbido rivestito in pelle • Suola in carrarmato...
View full detailsOriginal price $616.00 - Original price $616.00Original price$616.00$616.00 - $616.00Current price $616.00 -
Original price $172.00 - Original price $172.00Original price$172.00$172.00 - $172.00Current price $172.00Sneakers Asics Uomo GEL-NYC Marrone Nero Dalle Influenze Rétro
Asics• Sneakers in tessuto marrone • Parte in camoscio nero • Combinazione di schiume leggere • Sistema di sostegno TRUSSTIC • Struttura dell'inters...
View full detailsOriginal price $172.00 - Original price $172.00Original price$172.00$172.00 - $172.00Current price $172.00 -
Original price $183.00 - Original price $183.00Original price$183.00$183.00 - $183.00Current price $183.00Asics GEL-NIMBUS3 Sneakers Donna Crema Rosa Tradizione Modernità
Asics• Sneakers in tessuto bianco • Parte in camoscio crema e rosa • Combinazione di schiume leggere • Sistema di sostegno TRUSSTIC • Struttura dell'int...
View full detailsOriginal price $183.00 - Original price $183.00Original price$183.00$183.00 - $183.00Current price $183.00 -
Original price $172.00 - Original price $172.00Original price$172.00$172.00 - $172.00Current price $172.00Sneakers Asics Gel-Kayano Argento Nero Uomo Innovativo Tocco Retrò
Asics• Sneakers in pelle argento • Tessuto nero e dettagli caffè • Primo modello non disegnato da Toshikazu Kayano • Ammortizzazione con tecnologia GEL ...
View full detailsOriginal price $172.00 - Original price $172.00Original price$172.00$172.00 - $172.00Current price $172.00 -
Original price $183.00 - Original price $183.00Original price$183.00$183.00 - $183.00Current price $183.00Asics Sneakers Donna GEL NYC UTILITY Vivace E Versatile Beige
Asics• Sneakers in TPU beige • Parte in nylon tonalità "Beachy Blue" • Occhielli superiori modificati con strisce di tessuto • Linguetta di trazione al ...
View full detailsOriginal price $183.00 - Original price $183.00Original price$183.00$183.00 - $183.00Current price $183.00 -
Original price $642.00 - Original price $642.00Original price$642.00$642.00 - $642.00Current price $642.00Borsa Orciani Buys Soft Martellata Nero Con Maxi Tasche A Vista
Orciani• Borsa in morbida pelle nera • Pelle dalla lavorazione martellata • Realizzata con materiali accuratamente selezionati • Tasche frontali applicate...
View full detailsOriginal price $642.00 - Original price $642.00Original price$642.00$642.00 - $642.00Current price $642.00 -
Original price $669.00 - Original price $669.00Original price$669.00$669.00 - $669.00Current price $669.00Orciani Borsa Nero In Morbida Nappa Buys Con Tracolla Aggiuntiva
Orciani• Borsa in morbida nappa nera • Realizzata con materiali accuratamente selezionati • Tasche frontali applicate • Tasca con zip all’interno • Chiusu...
View full detailsOriginal price $669.00 - Original price $669.00Original price$669.00$669.00 - $669.00Current price $669.00 -
Original price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00Ugg Maxi Curly Ultra Mini Donna Stivaletti Tabacco E UGGbraid
Ugg• Stivaletto in montone arricciato chestnut • Rifinitura UGGbraid in poliestere • Trattamento idrorepellente • Interno in lana UGGplush e lyocell •...
View full detailsOriginal price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00 -
Original price $270.00 - Original price $270.00Original price$270.00$270.00 - $270.00Current price $270.00Blundstone Beatles Uomo Marrone Motivo Brogue Tocco Sofisticato
Blundstone• Beatles in pelle premium marrone • Macro elastici neri • Caratterizzati da dettagli brogue • Impermeabile all’acqua • Fettucce con logo applicato...
View full detailsOriginal price $270.00 - Original price $270.00Original price$270.00$270.00 - $270.00Current price $270.00 -
Original price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00Ugg Chestnut Mini Crescent Stivaletti Gambale Curvo Si Ripiega
Ugg• Stivaletto in pelle scamosciata chestnut • Gambale curvo che si può ripiegare • UGGbraid realizzato con fibre di poliestere riciclato • Soletta i...
View full detailsOriginal price $206.00 - Original price $206.00Original price$206.00$206.00 - $206.00Current price $206.00 -
Original price $237.00 - Original price $237.00Original price$237.00$237.00 - $237.00Current price $237.00Stivaletti Ugg Mini Atherson Tabacco Donna Dal Montone Arricciato
Ugg• Stivaletto in pelle scamosciata chestnut • Impunture stile UGGbraid • Fodera del collarino in montone arricciato • Soletta in UGGplush, lana rige...
View full detailsOriginal price $237.00 - Original price $237.00Original price$237.00$237.00 - $237.00Current price $237.00 -
Original price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00Ugg Ultra Mini Maxi Curly Nero Donna Con Collarino A Contrasto
Ugg• Stivaletto in montone arricciato nero • Rifinitura UGGbraid in poliestere • Trattamento idrorepellente • Interno in lana UGGplush e lyocell • Sol...
View full detailsOriginal price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00 -
Original price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00New Balance 1906NE Sneakers Donna Beige Design Stile Ripstop
New Balance• Sneakers in mesh bianco • Sovrapposizioni sintetiche bicolore • Sul tallone gabbia in TPU a contrasto • Logo laterale con una finitura inclinata ...
View full detailsOriginal price $195.00 - Original price $195.00Original price$195.00$195.00 - $195.00Current price $195.00 -
Original price $172.00 - Original price $172.00Original price$172.00$172.00 - $172.00Current price $172.00Ugg Highland Heritage Marrone Stivaletti Uomo Suola EVA SugarSole
Ugg• Stivaletto in camoscio marrone • Modello da trekking che nasce dallo stivale Classic • Elemento antifango in microfibra • Punta stondata • Intern...
View full detailsOriginal price $172.00 - Original price $172.00Original price$172.00$172.00 - $172.00Current price $172.00 -
Original price $459.00 - Original price $459.00Original price$459.00$459.00 - $459.00Current price $459.00Borsa Pinko Big Pelle Craquelé Rosso Iconico Motivo Chevron
Pinko• Borsa Big in morbida pelle craquelè ocra rosso • Motivo Chevron • Manico in catena scorrevole diventa tracolla • Interno in microfibra effetto sc...
View full detailsOriginal price $459.00 - Original price $459.00Original price$459.00$459.00 - $459.00Current price $459.00 -
Original price $427.00 - Original price $427.00Original price$427.00$427.00 - $427.00Current price $427.00Pinko Borsa Rosso Love One Mini Dalla Tramezza Centrale Interna
Pinko• Borsa mini in vitello lucido wrinkl rosso • Motivo Chevron • Pattina frontale • Tracolla in catena regolabile • Interno in microfibra effetto sca...
View full detailsOriginal price $427.00 - Original price $427.00Original price$427.00$427.00 - $427.00Current price $427.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Ugg Space-Dye Sciarpe Grigio Accessorio Dinamico Per L'Inverno
Ugg• Sciarpa lavorazione space -dye beige e grigio • Realizzata in lana e percentuale di acrilico • Logo grafico UGG in vera pelle • Soluzione elegant...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Sciarpe Ugg Space-Dye Rosé Maglia Tradizionale Con Varie Tonalità
Ugg• Sciarpa lavorazione space -dye rosé • Realizzata in lana e percentuale di acrilico • Logo grafico UGG in vera pelle • Soluzione elegante per i cl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $313.00 - Original price $313.00Original price$313.00$313.00 - $313.00Current price $313.00Pinko Love One Soft Mini Nero Borsa Con Doppi Scomparti Interni
Pinko• Borsa mini in pelle martellata nera • Manico in catena scorrevole diventa tracolla, inserti in pelle • Interno in microfibra • Scomparto interno...
View full detailsOriginal price $313.00 - Original price $313.00Original price$313.00$313.00 - $313.00Current price $313.00 -
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Original price $427.00Original price $427.00 - Original price $427.00Original price $427.00Current price $297.00$297.00 - $297.00Current price $297.00Borsa Pinko Love One Mini Lucido Celeste Dalla Catena Scorrevole
Pinko• Borsa in vitello lucido wrinkle celeste • Motivo Chevron • Pattina frontale • Tracolla in catena regolabile • Interno in microfibra effetto scamo...
View full detailsOriginal price $427.00Original price $427.00 - Original price $427.00Original price $427.00Current price $297.00$297.00 - $297.00Current price $297.00Sale -
Original price $367.00 - Original price $367.00Original price$367.00$367.00 - $367.00Current price $367.00Pinko Borsa Love Bag One Soft Nero In Morbida Pelle Martellata
Pinko• Borsa in pelle martellata nera • Manico in catena scorrevole diventa tracolla, inserti in pelle • Interno in microfibra • Tre scomparti interni ...
View full detailsOriginal price $367.00 - Original price $367.00Original price$367.00$367.00 - $367.00Current price $367.00 -
Sale
Original price $302.00Original price $302.00 - Original price $302.00Original price $302.00Current price $238.00$238.00 - $238.00Current price $238.00Copenhagen Stivali Donna Rilassati Dal Design Sportivo Nero
Copenhagen Studios• Stivale in pelle nero • Soletta interna imbottita e removibile • Punta stondata • Bande laterali per maggior confort • Interno in pelle • Suola n...
View full detailsOriginal price $302.00Original price $302.00 - Original price $302.00Original price $302.00Current price $238.00$238.00 - $238.00Current price $238.00Sale -
Sale
Original price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $194.00$194.00 - $194.00Current price $194.00Stivaletti Copenhagen Nero Con Suola Leggera In Carrarmato Donna
Copenhagen Studios• Beatles realizzato in pelle nero • Elastici in nuance • Tirante sul retro per favorire la calzata • Soletta interna imbottita e removibile • Punt...
View full detailsOriginal price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $194.00$194.00 - $194.00Current price $194.00Sale -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Ugg Unisex Cappello Olive Space-Dye Presenta Motivo Dinamico
Ugg• Papala a coste a maglia grossa con scanalature verdi • Lavorazione space-dye • Realizzata in comodo misto lana • Ampio risvolto con toppa in pell...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Cappello Ugg Lavorazione Space -Dye Rosé Etichetta Con Grafica
Ugg• Papala a coste a maglia grossa con scanalature bianche e rosè • Lavorazione space-dye • Realizzata in comodo misto lana • Ampio risvolto con topp...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Ugg Space-Dye Cappello Multi Beige Rivisito Chiave Intergalattica
Ugg• Papala a coste a maglia grossa con scanalature beige • Lavorazione space-dye • Realizzata in comodo misto lana • Ampio risvolto con toppa in pell...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $60.00 - Original price $60.00Original price$60.00$60.00 - $60.00Current price $60.00Cappello Ugg Lilla Caldo Lavorato A Maglia Grossa Rib Beanie
Ugg• Papala a coste a maglia grossa lilla • Realizzata in comodo misto lana • Ampio risvolto con toppa in pelle logata tono su tono • Si abbina alla p...
View full detailsOriginal price $60.00 - Original price $60.00Original price$60.00$60.00 - $60.00Current price $60.00 -
Original price $60.00 - Original price $60.00Original price$60.00$60.00 - $60.00Current price $60.00Ugg Cappello Neutro Rib Beanie Con Toppa Logata A Contrasto
Ugg• Papala a coste a maglia grossa dalla base neutra • Realizzata in comodo misto lana • Ampio risvolto con toppa in pelle logata • Si abbina alla pe...
View full detailsOriginal price $60.00 - Original price $60.00Original price$60.00$60.00 - $60.00Current price $60.00 -
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Original price $249.00Original price $249.00 - Original price $249.00Original price $249.00Current price $173.00$173.00 - $173.00Current price $173.00Twinset Monk Strap Oxford Nero Con Dettaglio Traforato Donna
Twinset• Monk Strap modello Oxford in pelle nero • Finiture artigianali, motivi Brogue • Punta smussata • Chiusura con doppia fibbia • Interno in pelle • ...
View full detailsOriginal price $249.00Original price $249.00 - Original price $249.00Original price $249.00Current price $173.00$173.00 - $173.00Current price $173.00Sale -
Original price $238.00 - Original price $238.00Original price$238.00$238.00 - $238.00Current price $238.00Stivali Vagabond Sheila Raffinato Dal Look Classico Nero Donna
Vagabond• Stivale in pelle nera • Pannelli elastici sul retro • Zip nel laterale interno • Punta arrotondata • Interno in pelle e tessuto • Tacco di 3.5 cm...
View full detailsOriginal price $238.00 - Original price $238.00Original price$238.00$238.00 - $238.00Current price $238.00 -
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Original price $184.00Original price $184.00 - Original price $184.00Original price $184.00Current price $157.00$157.00 - $157.00Current price $157.00Stivaletti Vagabond Kelsey Nero Design Ispirazione Western Donna
Vagabond• Stivaletto in pelle nera • Zip nel laterale interno • Silhouette a punta • Cuciture decorative • Gambale alto alla caviglia • Interno in pelle e ...
View full detailsOriginal price $184.00Original price $184.00 - Original price $184.00Original price $184.00Current price $157.00$157.00 - $157.00Current price $157.00Sale -
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Original price $204.00Original price $204.00 - Original price $204.00Original price $204.00Current price $143.00$143.00 - $143.00Current price $143.00Mocassini Donna Nero Battistrada Gomma Imponente Riccardo P.
Riccardo P.• Mocassino in pelle opaca nero • Fascetta e vaschetta • Punta stondata • Interno in pelle • Guardolo in rilievo • Tacco di 7 cm • Suola in gomma d...
View full detailsOriginal price $204.00Original price $204.00 - Original price $204.00Original price $204.00Current price $143.00$143.00 - $143.00Current price $143.00Sale -
Original price $258.00 - Original price $258.00Original price$258.00$258.00 - $258.00Current price $258.00Stivaletti Donna Gisél Moiré Nero Con Anello Iconico Applicato
Gisél Moiré• Stivaletti motociclista in pelle nero • Cavigliera con fibbia argento • Dettaglio anello iconico • Punta a mandorla • Interno in pelle • Suola in...
View full detailsOriginal price $258.00 - Original price $258.00Original price$258.00$258.00 - $258.00Current price $258.00 -
Original price $150.00 - Original price $150.00Original price$150.00$150.00 - $150.00Current price $150.00Noa Harmon Mocassini Tokyo Cioccolato Donna Dal Massimo Confort
Noa Harmon• Mocassino in ecopelle verniciata cioccolato e nude • Fascetta frontale leggermente imbottita • Bordature e retro a contrasto • Finitura a mano • ...
View full detailsOriginal price $150.00 - Original price $150.00Original price$150.00$150.00 - $150.00Current price $150.00 -
Original price $150.00 - Original price $150.00Original price$150.00$150.00 - $150.00Current price $150.00Mocassini Noa Harmon Nero Tokyo Dall'Innovativo Design Donna
Noa Harmon• Mocassino in ecopelle verniciata nera e marrone • Fascetta frontale leggermente imbottita • Bordature e retro a contrasto • Finitura a mano • Suo...
View full detailsOriginal price $150.00 - Original price $150.00Original price$150.00$150.00 - $150.00Current price $150.00 -
Original price $150.00 - Original price $150.00Original price$150.00$150.00 - $150.00Current price $150.00Mocassini Donna Noa Harmon Tokyo Grigio Tomaia In Vernice Colorata
Noa Harmon• Mocassino in ecopelle verniciata grigia e blu • Fascetta frontale leggermente imbottita • Bordature a contrasto • Finitura a mano • Suola in EVA ...
View full detailsOriginal price $150.00 - Original price $150.00Original price$150.00$150.00 - $150.00Current price $150.00 -
Original price $161.00 - Original price $161.00Original price$161.00$161.00 - $161.00Current price $161.00Stivaletti Noa Harmon Botin Nero Tessuto Riveste Plateau Donna
Noa Harmon• Stivaletto in tessuto elasticizzato nero • Parte posteriore rivestita in ecopelle • Interno in pelle e tessuto • Tessuto che riveste anche il pla...
View full detailsOriginal price $161.00 - Original price $161.00Original price$161.00$161.00 - $161.00Current price $161.00
Footwear for Men and Women - The trends of the moment!
Let's explore some fundamental stages in the history of shoes!
It is challenging to establish exactly when footwear emerged in human history.
Initially it was created with perishable materials such as animal fur or wood, it had the task of protecting the foot and there are no historical finds documenting the first "models".
Fashion linked to footwear developed significantly with the advent of the modern age in the 16th century through the diffusion of some graphic representations that recalled the style of known cultures.
This phenomenon strengthened during the 19th century thanks to discoveries from past eras, and so fashion began to draw inspiration from such artefacts.
In this period, sciences such as anthropology, psychology and sociology begin to conduct research in this area, studying fashion.
It is in the 20th century that footwear acquired an influence and a position of great importance in fashion, and at the beginning of the century inspiration from the Art Nouveau style took hold, characterized by romantic and pure elements, with elongated toes, and footwear took on the shape of ankle boots and pumps.
In the years preceding the First World War, the fashion for the "Louis" heel spread, which takes up the eccentric and at the same time refined rococo style developed in France in the 18th century.
In Italy between the two wars, a fashion of its own began to be created, which could distinguish itself from the French one and become independent.
Two prominent figures stand out who contributed to giving a strong impulse to this project: Lydia De Liguoro and Fortunato Albanese.
The former had founded a magazine in 1919 dedicated to fashion and costumes. Despite being a glossy magazine, Lydia discouraged the purchase of excessively expensive clothing and footwear, as there was a widespread belief that, due to the economic crisis, it was not responsible to buy luxury products.
He had to review his position some time later due to concerns from industrialists, who feared that the sector could suffer further.
Fortunato Albanese proposed a project to the Ministry of Industry for the creation of a national institute for fashion.
After the Second World War, France established itself as a leader in the sector thanks to Coco Chanel, who brought a significant transformation of the concept of femininity and fashion design.
In our country, thanks to the contribution of Ferragamo which introduced cork wedge footwear, what would later be defined as "Made in Italy" began to consolidate.
Ferragamo can be considered the starting point for the development of Italian fashion in those years, and cities such as Florence, Milan and Rome compete to become the hub of fashion.
Subsequently, innovations came from England, in particular with regards to references to Pop Art. In the 1960s, footwear took on a more linear shape, heels had a wider base and the tips became rounded.
In the following decade, "Made in Italy" became increasingly established thanks to successful designers such as Gianni Versace, Giorgio Armani and Valentino. The last years of the last century present a more minimalist and rigorous trend, with black taking on a predominant role.
With the advent of the new millennium and globalization, new fashions are spreading that revolutionize previous history and take on characteristics never seen before.
The most significant transformation in the interpretation of consumer tastes is manifested in the phenomenon of sneakers, which from simple sneakers become the most sought after accessories, considered among the coolest of our era. This change involves all generations.
The first sneakers were created around 1850 with the introduction of the first rubber sole.
They are now considered fashion icons to be worn even with elegant, more sophisticated clothes and even at work. This success can be attributed to the fact that sport has become an integral part of the daily lifestyle of all individuals.
The increasingly strong customization of sneakers, with diversified colors and components, has also contributed to this evolution.
In recent years, sneakers are no longer seen as simple sports shoes, they have acquired a very important status, thanks to the impetus given by the luxury sector, as the most prestigious brands have started to include them in their collections.