Puraai - Men's Collection

Puraai Sneakers - Men's Collection

Puraai sneakers for men represent a perfect combination of aesthetics and sustainability, embodying a philosophy that places respect for the environment and love for innovative design at its centre.

The project was born in 2018 from the creative meeting of two young Italian designers, who drew inspiration from a trip to Japan, where attention to detail and passion for sustainability gave life to a line of products made exclusively with sustainable materials and recycled.

The name itself, Puraai, derives from the union of the Japanese words "pura" (plastic) and "ai" (love), symbolizing the idea that plastic, if used and recycled correctly, can be transformed into a versatile and environmentally friendly material. 'environment.

These sneakers are the result of a carefully studied production process, made entirely in Italy, which uses sustainable materials and cutting-edge production techniques.

This approach is reflected in the quality and design of the products and also in the cruelty-free philosophy of the brand, which is committed to not using materials of animal origin, making each pair of shoes completely vegan.