Footwear Collection
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Original price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €149,00€149,00 - €149,00Current price €149,00Black Boots STM Tube Leg Completely Made In Italy Women
STM• Black leather boot • Straight leg • Rounded domed tip • Slip-On Model • Leather interior • Notched rubber outsole • 4.5 cm heel • Regular...
View full detailsOriginal price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €149,00€149,00 - €149,00Current price €149,00Sale -
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Original price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €158,00€158,00 - €158,00Current price €158,00STM Women's Boots Straight Leg With Side Zip Black
STM• Black leather boot • Straight leg • Rounded toe and visible tone-on-tone stitching • Mini zip on the inside side • Leather interior • Rubbe...
View full detailsOriginal price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €158,00€158,00 - €158,00Current price €158,00Sale -
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Original price €159,00Original price €159,00 - Original price €159,00Original price €159,00Current price €125,00€125,00 - €125,00Current price €125,00Women's Ankle Boots Black With Elastic Side Panels In Tone STM
STM• Black leather ankle boot • Straight leg • Rounded domed tip • Tone-on-tone side elastics • Leather interior • Notched rubber outsole • 4cm...
View full detailsOriginal price €159,00Original price €159,00 - Original price €159,00Original price €159,00Current price €125,00€125,00 - €125,00Current price €125,00Sale -
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Original price €179,00Original price €179,00 - Original price €179,00Original price €179,00Current price €135,00€135,00 - €135,00Current price €135,00Black Women's Boots With A Biker Look For Every Outfit STM
STM• Black leather 3/4 boot • Straight leg • Rounded domed tip • Tone-on-tone side elastics • Leather interior • Notched rubber outsole • 4cm h...
View full detailsOriginal price €179,00Original price €179,00 - Original price €179,00Original price €179,00Current price €135,00€135,00 - €135,00Current price €135,00Sale -
Original price €140,00 - Original price €140,00Original price€140,00€140,00 - €140,00Current price €140,00Birkenstock Arizona Zinfandel Women's Big Buckle Leather Bordeaux
Birkenstock• Arizona Big Buckle Sandal in Burgundy Oiled Leather • The oiled finish varies the color and makes each pair unique • Straps adjusted by gold m...
View full detailsOriginal price €140,00 - Original price €140,00Original price€140,00€140,00 - €140,00Current price €140,00 -
Original price €120,00 - Original price €120,00Original price€120,00€120,00 - €120,00Current price €120,00Birkenstock Tokio PROF Black Slip Resistance Women's Clogs
Birkenstock• Black smooth leather clog • Easy to wear all year round • Breathable material • Rounded tip • Cork and latex insole • EVA midsole • Specia...
View full detailsOriginal price €120,00 - Original price €120,00Original price€120,00€120,00 - €120,00Current price €120,00 -
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Original price €149,00Original price €149,00 - Original price €149,00Original price €149,00Current price €75,00€75,00 - €75,00Current price €75,00Chanel Beige Renee Pump With Metal Clamp Bibi Lou Women
Bibi Lou• Chanel in natural waxed raffia • Bronze metal clamp • Square tip • Leather interior • Rubber sole • 6cm heel • Regular fit • Article: 574...
View full detailsOriginal price €149,00Original price €149,00 - Original price €149,00Original price €149,00Current price €75,00€75,00 - €75,00Current price €75,00Sale -
Original price €190,00 - Original price €190,00Original price€190,00€190,00 - €190,00Current price €190,00New Balance 9060BLK Sneakers Black With Futuristic Aesthetics Women
New Balance• Black bi-material sneakers • Mesh upper with grey suede overlays • Expanded slider bars extend across the entire upper • Removable insole • S...
View full detailsOriginal price €190,00 - Original price €190,00Original price€190,00€190,00 - €190,00Current price €190,00 -
Original price €240,00 - Original price €240,00Original price€240,00€240,00 - €240,00Current price €240,00Sneakers Grey Premiata Men Mix Of Quality Leathers Mick 6872
Premiata• Grey suede sneakers • Tone on tone nylon • Contrasting heel • Maxi white side logo • Removable insole • Leather interior • Ergonomic sole ...
View full detailsOriginal price €240,00 - Original price €240,00Original price€240,00€240,00 - €240,00Current price €240,00 -
Original price €240,00 - Original price €240,00Original price€240,00€240,00 - €240,00Current price €240,00Premiata Lander 6905 Unconventional Khaki Sneakers Men
Premiata• Khaki suede sneakers • Particular nylon in tone • Contrasting heel • Side logo • Removable insole • Leather interior • Ergonomic sole with ...
View full detailsOriginal price €240,00 - Original price €240,00Original price€240,00€240,00 - €240,00Current price €240,00 -
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Original price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €175,00€175,00 - €175,00Current price €175,00Premiata Sneakers Uomo Mase 6875 Made of Fine Materials Dove Grey
Premiata• Dove grey suede sneakers • Woven fabric • Contrasting side logo • Removable insole • Leather interior • Ergonomic sole in tone with prints ...
View full detailsOriginal price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €175,00€175,00 - €175,00Current price €175,00Sale -
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Original price €240,00Original price €240,00 - Original price €240,00Original price €240,00Current price €192,00€192,00 - €192,00Current price €192,00Sneakers Premiata Mase 6887 Blue From Vintage Silhouette Men
Premiata• Blue suede sneakers • Woven fabric • Contrasting side logo • Removable insole • Leather interior • Ergonomic sole with prints • 4cm heel ...
View full detailsOriginal price €240,00Original price €240,00 - Original price €240,00Original price €240,00Current price €192,00€192,00 - €192,00Current price €192,00Sale -
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Original price €475,00Original price €475,00 - Original price €475,00Original price €475,00Current price €285,00€285,00 - €285,00Current price €285,00Doucal's Men's Brown Ankle Boots Embracing Modern Perspective
Doucal's• Dark brown leather ankle boot • Five-hole and 2-hook fastening • Front tray • Rounded tip • Leather interior • Welt with visible stitching ...
View full detailsOriginal price €475,00Original price €475,00 - Original price €475,00Original price €475,00Current price €285,00€285,00 - €285,00Current price €285,00Sale -
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Original price €415,00Original price €415,00 - Original price €415,00Original price €415,00Current price €290,00€290,00 - €290,00Current price €290,00Doucal's Loafers Entirely Hand Made Testa Di Moro Men
Doucal's• Moccasin in dark brown leather • Front band • Rounded lines • Notched rubber sole • Welt with raised stitching • 3.5 cm heel • Regular fit...
View full detailsOriginal price €415,00Original price €415,00 - Original price €415,00Original price €415,00Current price €290,00€290,00 - €290,00Current price €290,00Sale -
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Original price €419,00Original price €419,00 - Original price €419,00Original price €419,00Current price €335,00€335,00 - €335,00Current price €335,00Doucal's Brown Lace-Ups Particular Padded Tongue Men
Doucal's• Ebony hammered leather lace-up • 4 holes Derby model • Decoration and dovetail stitching • Rounded lines • Notched rubber sole • Welt with ...
View full detailsOriginal price €419,00Original price €419,00 - Original price €419,00Original price €419,00Current price €335,00€335,00 - €335,00Current price €335,00Sale -
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Original price €389,00Original price €389,00 - Original price €389,00Original price €389,00Current price €272,00€272,00 - €272,00Current price €272,00Doucal's Men's Black Moccasins With Tassel Passion For Quality
Doucal's• Black brushed leather loafer • Almond tip • Enriched with tassel threading • Rubber sole • Welt with raised stitching • Regular fit • 3cm ...
View full detailsOriginal price €389,00Original price €389,00 - Original price €389,00Original price €389,00Current price €272,00€272,00 - €272,00Current price €272,00Sale -
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Original price €455,00Original price €455,00 - Original price €455,00Original price €455,00Current price €340,00€340,00 - €340,00Current price €340,00Doucal's Men's Brown Commander Lace-Ups With Hook Eyelets
Doucal's• Derby Commander in dark brown leather • Hook and eye fastening • Mustard wide weave laces with replacement laces • Rounded lines • Notched r...
View full detailsOriginal price €455,00Original price €455,00 - Original price €455,00Original price €455,00Current price €340,00€340,00 - €340,00Current price €340,00Sale -
Original price €330,00 - Original price €330,00Original price€330,00€330,00 - €330,00Current price €330,00Award-Winning Brooker Black Versatile Backpack Dedicated to Photojournalists
Premiata• Black nylon gabardine backpack • Anti-fraying and water-repellent treatment • Matte metal drawstring and hooks • Invisible front pocket with ...
View full detailsOriginal price €330,00 - Original price €330,00Original price€330,00€330,00 - €330,00Current price €330,00 -
Original price €250,00 - Original price €250,00Original price€250,00€250,00 - €250,00Current price €250,00Premiata Sneakers White Micol 7035 With Double Layer Sole Women
Premiata• White leather sneakers • Contrasting bronze heel • Side logo in pony skin • Leather interior • Removable insole • Ergonomic sole with print...
View full detailsOriginal price €250,00 - Original price €250,00Original price€250,00€250,00 - €250,00Current price €250,00 -
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Original price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €199,00€199,00 - €199,00Current price €199,00Premiata Women's Sneakers Beth 7039 Taupe Phyton Effect Inserts
Premiata• Sneakers made of taupe suede • Side in phyton effect leather • Padded ankle • Removable insole • Leather interior • Two-tone platform sole ...
View full detailsOriginal price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €199,00€199,00 - €199,00Current price €199,00Sale -
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Original price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €199,00€199,00 - €199,00Current price €199,00Premiata Sneakers Beth 7107 Black With Heavy Sole Women
Premiata• Sneakers made of black leather • Logo and heel in crocodile-effect leather • Padded ankle • Removable insole • Leather interior • Platform ...
View full detailsOriginal price €250,00Original price €250,00 - Original price €250,00Original price €250,00Current price €199,00€199,00 - €199,00Current price €199,00Sale -
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Original price €209,00Original price €209,00 - Original price €209,00Original price €209,00Current price €165,00€165,00 - €165,00Current price €165,00Flower Mountain Men's Sneakers Taupe With Fire-Embossed Logo
Flower Mountain• Taupe suede sneakers • Brown nylon and mustard tongue • Laces inspired by Trek models • Antibacterial cork insole • All-day long comfort • ...
View full detailsOriginal price €209,00Original price €209,00 - Original price €209,00Original price €209,00Current price €165,00€165,00 - €165,00Current price €165,00Sale -
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Original price €229,00Original price €229,00 - Original price €229,00Original price €229,00Current price €185,00€185,00 - €185,00Current price €185,00Flower Mountain Lenzan Sneakers Beige Men Reinforced Eyelets
Flower Mountain• Beige nylon sneakers • Chestnut and sand suede • Leather interior • Leather insole • Ultra-light non-slip sole • Serrated tread • Comforta...
View full detailsOriginal price €229,00Original price €229,00 - Original price €229,00Original price €229,00Current price €185,00€185,00 - €185,00Current price €185,00Sale -
Original price €239,00 - Original price €239,00Original price€239,00€239,00 - €239,00Current price €239,00Sneakers Flower Mountain Beige Women Inspired Nature Cycles
Flower Mountain• Beige pony effect wool sneakers • Khaki suede and animalier detail • Trekking style lacing • Leather interior • Antibacterial cork insole •...
View full detailsOriginal price €239,00 - Original price €239,00Original price€239,00€239,00 - €239,00Current price €239,00 -
Original price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00Sneakers Women Flower Mountain Mustard Custom Tread
Flower Mountain• Brown and blue suede sneakers • Mustard nylon • Laces inspired by Trek models • Antibacterial cork insole • All-day long comfort • Ultra-li...
View full detailsOriginal price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00 -
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Original price €260,00Original price €260,00 - Original price €260,00Original price €260,00Current price €182,00€182,00 - €182,00Current price €182,00Pinko Women's Slip-On Sneakers Ariel Brown With TPU Spoiler
Pinko• Brown satin sneakers • Grey suede details • Tubular laces • Apricot detail in rubber embossed on the side • Removable insole • Leather and ...
View full detailsOriginal price €260,00Original price €260,00 - Original price €260,00Original price €260,00Current price €182,00€182,00 - €182,00Current price €182,00Sale -
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Original price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €159,00€159,00 - €159,00Current price €159,00Pinko Women's Moccasins Black Tina Crocodile Print With Stitched Hem
Pinko• Black crocodile print leather moccasin • Gold plaque with Love Birds logo on the front • Round tip • Leather insole • 5cm wide heel • Chunk...
View full detailsOriginal price €265,00Original price €265,00 - Original price €265,00Original price €265,00Current price €159,00€159,00 - €159,00Current price €159,00Sale -
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Original price €230,00Original price €230,00 - Original price €230,00Original price €230,00Current price €160,00€160,00 - €160,00Current price €160,00Pinko Chanel Ada Black Hammered Texture Studded Women
Pinko• Black leather slingback • Application of studs • Heart-shaped metal buckle strap at front • Pointed silhouette • Leather interior • Sole in...
View full detailsOriginal price €230,00Original price €230,00 - Original price €230,00Original price €230,00Current price €160,00€160,00 - €160,00Current price €160,00Sale -
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Original price €209,00Original price €209,00 - Original price €209,00Original price €209,00Current price €175,00€175,00 - €175,00Current price €175,00Flower Mountain Sneakers Men Blue Floral Shaped Eyelet
Flower Mountain• Yamano sneakers in brown and blue suede • Blue nylon • Laces inspired by Trek models • Antibacterial cork insole • All-day long comfort • U...
View full detailsOriginal price €209,00Original price €209,00 - Original price €209,00Original price €209,00Current price €175,00€175,00 - €175,00Current price €175,00Sale -
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Original price €209,00Original price €209,00 - Original price €209,00Original price €209,00Current price €165,00€165,00 - €165,00Current price €165,00Sneakers Flower Mountain Blue Beige Overlapping Construction Men
Flower Mountain• Yamano sneakers in blue and mustard suede • Cream nylon • Laces inspired by Trek models • Antibacterial cork insole • All-day long comfort •...
View full detailsOriginal price €209,00Original price €209,00 - Original price €209,00Original price €209,00Current price €165,00€165,00 - €165,00Current price €165,00Sale -
Original price €168,00 - Original price €168,00Original price €168,00€168,00€168,00 - €168,00Current price €168,00Men's Beige Ankle Boots Panchic Balance Between Design And Comfort
Panchic• Beige suede ankle boot • Cobalt open weave laces • Replacement lace matching the sole • Internal elastics to facilitate movement • Microfibe...
View full detailsOriginal price €168,00 - Original price €168,00Original price €168,00€168,00€168,00 - €168,00Current price €168,00 -
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Original price €168,00Original price €168,00 - Original price €168,00Original price €168,00Current price €130,00€130,00 - €130,00Current price €130,00Panchic Men's Ankle Boots P01 Blue Red Laces Clean Lines
Panchic• Blue suede ankle boot • Red wide weave laces • Replacement lace matching the sole • Internal elastics to facilitate movement • Microfiber li...
View full detailsOriginal price €168,00Original price €168,00 - Original price €168,00Original price €168,00Current price €130,00€130,00 - €130,00Current price €130,00Sale -
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Original price €168,00Original price €168,00 - Original price €168,00Original price €168,00Current price €115,00€115,00 - €115,00Current price €115,00Panchic P01 Men's Brown Laces Grey Wide Weave Ankle Boots
Panchic• Brown suede ankle boot • Grey open weave laces • Replacement lace matching the sole • Internal elastics to facilitate movement • Microfiber ...
View full detailsOriginal price €168,00Original price €168,00 - Original price €168,00Original price €168,00Current price €115,00€115,00 - €115,00Current price €115,00Sale -
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Original price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €158,00€158,00 - €158,00Current price €158,00Panchic Polacchini P99 Brown Men's Ankle Boot Norwegian Style
Panchic• Dark brown suede ankle boot • Norwegian style with basin • Striped laces • Round replacement lace matching the sole • Microfiber lining • C...
View full detailsOriginal price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €158,00€158,00 - €158,00Current price €158,00Sale -
Original price €219,00 - Original price €219,00Original price€219,00€219,00 - €219,00Current price €219,00Flower Mountain Brown Sneakers With Striped Wool Threads Women
Flower Mountain• Yamano 3 sneakers in brown suede • Particular upper in striped wool threads • Contrasting reinforced fabric eyelets • Striped laces • Antiba...
View full detailsOriginal price €219,00 - Original price €219,00Original price€219,00€219,00 - €219,00Current price €219,00 -
Original price €209,00 - Original price €209,00Original price €209,00€209,00€209,00 - €209,00Current price €209,00Flower Mountain Women's Sneakers Inspired by the Outdoor World Beige
Flower Mountain• Yamano 3 sneakers in cream and military suede • Cream nylon • Laces inspired by Trek models • Antibacterial cork insole • All-day long comfo...
View full detailsOriginal price €209,00 - Original price €209,00Original price €209,00€209,00€209,00 - €209,00Current price €209,00 -
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Original price €219,00Original price €219,00 - Original price €219,00Original price €219,00Current price €175,00€175,00 - €175,00Current price €175,00Flower Mountain Women's Sneakers Brown Woolen Knit In Upper
Flower Mountain• Yamano 3 sneakers in brown suede • Particular upper in wool knit • Contrasting reinforced fabric eyelets • Striped laces • Antibacterial nat...
View full detailsOriginal price €219,00Original price €219,00 - Original price €219,00Original price €219,00Current price €175,00€175,00 - €175,00Current price €175,00Sale -
Original price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00Flower Mountain Women's Yamano 3 Sneakers Teddy Effect Beige
Flower Mountain• Beige teddy effect wool sneakers • Military suede • Trekking style lacing • Leather interior • Antibacterial insole • Ultra-light non-slip ...
View full detailsOriginal price €209,00 - Original price €209,00Original price€209,00€209,00 - €209,00Current price €209,00 -
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Original price €339,00Original price €339,00 - Original price €339,00Original price €339,00Current price €239,00€239,00 - €239,00Current price €239,00Pomme D'Or Women's Monk Strap Grey Vintage Effect With Pull Tab
Pomme D'Or• Monk Strap in aged grey leather • Adjustable closure with buckles • Rounded toe and visible stitching • Dovetail application • Rear tie rod ...
View full detailsOriginal price €339,00Original price €339,00 - Original price €339,00Original price €339,00Current price €239,00€239,00 - €239,00Current price €239,00Sale -
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Original price €349,00Original price €349,00 - Original price €349,00Original price €349,00Current price €225,00€225,00 - €225,00Current price €225,00Pomme D'Or Women's Moccasins Leo Camel Comfortable With Discreet Charm
Pomme D'Or• Spotted ponyskin moccasin • Square toe and visible stitching • Tone-on-tone front clamp • Leather interior • Leather and rubber sole • Made...
View full detailsOriginal price €349,00Original price €349,00 - Original price €349,00Original price €349,00Current price €225,00€225,00 - €225,00Current price €225,00Sale -
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Original price €188,00Original price €188,00 - Original price €188,00Original price €188,00Current price €140,00€140,00 - €140,00Current price €140,00Panchic P99 Lace-Up Lace-ups Dove Grey Bold Character Women
Panchic• Dove grey suede lace-up • Norwegian style with basin • Striped laces • Round replacement lace matching the sole • Microfiber lining • Remov...
View full detailsOriginal price €188,00Original price €188,00 - Original price €188,00Original price €188,00Current price €140,00€140,00 - €140,00Current price €140,00Sale -
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Original price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €138,00€138,00 - €138,00Current price €138,00Panchic P89 Dove Grey Lace-Ups Women's Inedited Sole Bold Volumes
Panchic• Walnut suede sneakers • Wide woven rosé laces • Replacement laces in the same colour as the sole • Internal elastics to facilitate movement ...
View full detailsOriginal price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €138,00€138,00 - €138,00Current price €138,00Sale -
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Original price €228,00Original price €228,00 - Original price €228,00Original price €228,00Current price €160,00€160,00 - €160,00Current price €160,00Panchic Tortora Women's Ankle Boots Special Ergonomic Footbed
Panchic• Dove grey suede ankle boot • Lacing with visible lace loops • Faux fur lining • Anatomical insole • Removable insole • 2.5 cm flat EVA sole ...
View full detailsOriginal price €228,00Original price €228,00 - Original price €228,00Original price €228,00Current price €160,00€160,00 - €160,00Current price €160,00Sale -
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Original price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €170,00€170,00 - €170,00Current price €170,00Panchic P99 Brown Lace-Ups With Vertical Striped Sole Men
Panchic• Lace-up in nubuck coffee • Norwegian style with basin • Microfiber lining • Removable antibacterial microfibre insole • 3 cm heel with visibl...
View full detailsOriginal price €198,00Original price €198,00 - Original price €198,00Original price €198,00Current price €170,00€170,00 - €170,00Current price €170,00Sale -
Original price €150,00 - Original price €150,00Original price€150,00€150,00 - €150,00Current price €150,00Birkenstock Arizona Papillio Line Grey Women With Beveled Sole
Birkenstock• Papillio sandal in natural grey leather • Straps with adjustable buckles with matching logo • Rounded tip • Exquisite anatomical insole • Acc...
View full detailsOriginal price €150,00 - Original price €150,00Original price€150,00€150,00 - €150,00Current price €150,00 -
Original price €240,00 - Original price €240,00Original price€240,00€240,00 - €240,00Current price €240,00New Balance Sneakers Women Grey 990V4 Best In The Market
New Balance• Triple grey suede sneakers • Breathable mesh • Side monogram and 'MADE in USA' writing on the heel • Fabric interior and removable insole • B...
View full detailsOriginal price €240,00 - Original price €240,00Original price€240,00€240,00 - €240,00Current price €240,00 -
Original price €140,00 - Original price €140,00Original price €140,00€140,00€140,00 - €140,00Current price €140,00New Balance 550BG White Women's Low-Top Aerodynamic Silhouette
New Balance• White leather sneakers • Grey details • Fabric interior • Removable insole • Timeless classic look • Contrasting side monogram • ORTHOLITE Techno...
View full detailsOriginal price €140,00 - Original price €140,00Original price €140,00€140,00€140,00 - €140,00Current price €140,00 -
Original price €165,00 - Original price €165,00Original price €165,00€165,00€165,00 - €165,00Current price €165,00New Balance Women's Sneakers 2002RPO Black Stability Web Technology
New Balance• Black suede and fabric sneakers • Grey leather details • Lateral “N” monogram • Fabric interior and removable insole • N-ergy shock absorbing...
View full detailsOriginal price €165,00 - Original price €165,00Original price €165,00€165,00€165,00 - €165,00Current price €165,00
Footwear for Men and Women - The trends of the moment!
Let's explore some fundamental stages in the history of shoes!
It is challenging to establish exactly when footwear emerged in human history.
Initially it was created with perishable materials such as animal fur or wood, it had the task of protecting the foot and there are no historical finds documenting the first "models".
Fashion linked to footwear developed significantly with the advent of the modern age in the 16th century through the diffusion of some graphic representations that recalled the style of known cultures.
This phenomenon strengthened during the 19th century thanks to discoveries from past eras, and so fashion began to draw inspiration from such artefacts.
In this period, sciences such as anthropology, psychology and sociology begin to conduct research in this area, studying fashion.
It is in the 20th century that footwear acquired an influence and a position of great importance in fashion, and at the beginning of the century inspiration from the Art Nouveau style took hold, characterized by romantic and pure elements, with elongated toes, and footwear took on the shape of ankle boots and pumps.
In the years preceding the First World War, the fashion for the "Louis" heel spread, which takes up the eccentric and at the same time refined rococo style developed in France in the 18th century.
In Italy between the two wars, a fashion of its own began to be created, which could distinguish itself from the French one and become independent.
Two prominent figures stand out who contributed to giving a strong impulse to this project: Lydia De Liguoro and Fortunato Albanese.
The former had founded a magazine in 1919 dedicated to fashion and costumes. Despite being a glossy magazine, Lydia discouraged the purchase of excessively expensive clothing and footwear, as there was a widespread belief that, due to the economic crisis, it was not responsible to buy luxury products.
He had to review his position some time later due to concerns from industrialists, who feared that the sector could suffer further.
Fortunato Albanese proposed a project to the Ministry of Industry for the creation of a national institute for fashion.
After the Second World War, France established itself as a leader in the sector thanks to Coco Chanel, who brought a significant transformation of the concept of femininity and fashion design.
In our country, thanks to the contribution of Ferragamo which introduced cork wedge footwear, what would later be defined as "Made in Italy" began to consolidate.
Ferragamo can be considered the starting point for the development of Italian fashion in those years, and cities such as Florence, Milan and Rome compete to become the hub of fashion.
Subsequently, innovations came from England, in particular with regards to references to Pop Art. In the 1960s, footwear took on a more linear shape, heels had a wider base and the tips became rounded.
In the following decade, "Made in Italy" became increasingly established thanks to successful designers such as Gianni Versace, Giorgio Armani and Valentino. The last years of the last century present a more minimalist and rigorous trend, with black taking on a predominant role.
With the advent of the new millennium and globalization, new fashions are spreading that revolutionize previous history and take on characteristics never seen before.
The most significant transformation in the interpretation of consumer tastes is manifested in the phenomenon of sneakers, which from simple sneakers become the most sought after accessories, considered among the coolest of our era. This change involves all generations.
The first sneakers were created around 1850 with the introduction of the first rubber sole.
They are now considered fashion icons to be worn even with elegant, more sophisticated clothes and even at work. This success can be attributed to the fact that sport has become an integral part of the daily lifestyle of all individuals.
The increasingly strong customization of sneakers, with diversified colors and components, has also contributed to this evolution.
In recent years, sneakers are no longer seen as simple sports shoes, they have acquired a very important status, thanks to the impetus given by the luxury sector, as the most prestigious brands have started to include them in their collections.