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Puraai - Men's Collection

  • Puraai Men's Classic White Sneakers Refined and Iconic Design
    Puraai Men's Classic White Sneakers Refined and Iconic Design
    €199,00

    Puraai Men's Classic White Sneakers Refined and Iconic Design

    Puraai
    • Puraai Men's Classic White Sneakers with an essential style • Made from smooth white eco-leather with eco-suede details • Two-tone design with black and beige inserts for a refined look • White cotton laces and logoed tongue in technical fabric • Contrasting side logo for a distinctive touch • Reinforced heel with logo for added support • Soft cotton terry inner lining for optimal comfort • Natural cork insole • Recycled beige rubber sole, durable and cushioned • 4cm heel • Article: PU101C-048

Puraai Sneakers - Men's Collection

Puraai sneakers for men represent a perfect combination of aesthetics and sustainability, they embody a philosophy that places respect for the environment and love for innovative design at its core.

The project was born in 2018 from the creative meeting of two young Italian designers, who drew inspiration from a trip to Japan, where attention to detail and a passion for sustainability gave life to a line of products made exclusively with sustainable and recycled materials.

The name itself, Puraai, comes from the union of the Japanese words "pura" (plastic) and "ai" (love), symbolizing the idea that plastic, if used and recycled correctly, can be transformed into a versatile and environmentally friendly material.

These sneakers are the result of a carefully studied production process, made entirely in Italy, which uses sustainable materials and cutting-edge production techniques.

This approach is reflected in the quality and design of the products and also in the cruelty-free philosophy of the brand, which is committed to not using materials of animal origin, making each pair of shoes completely vegan.

Puraai Men - Spring Summer 2025 Collection