Asics Women

ASICS - Women's Collection

The company was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan. Over time, the ASICS brand has built a global empire in the world of sports. The company was founded with the goal of promoting physical and mental well-being with and through sports, an ideal that continues to guide everything it creates.

The name ASICS is an acronym for " Anima Sana In Corpore Sano ", a Latin phrase that translates to "A healthy mind, a healthy body."

This motto is not just an advertising claim , it is a real mission. They want to create products that promote a healthy and active lifestyle by combining advanced technology and exceptional comfort.

The Beginnings and Onitsuka Tiger Shoes

In the 1950s ASICS took its first steps by producing basketball shoes.

However, the great success came with the launch of the Onitsuka Tiger, a running shoe model that introduced innovative details such as a suction cup sole design to improve traction.

These shoes became a symbol for athletes and began to define the brand's identity.

The Running Revolution in the 80s

One of ASICS' most significant innovations is the GEL cushioning system introduced in the 1980s.

This technology uses a unique material, strategically placed in the sole of the shoe, to absorb shock and ensure comfort even during the longest and most strenuous runs.

The GEL system has made ASICS shoes a point of reference for runners, professionals and amateurs. A lifestyle... and comfort!

Global Expansion - Asics Brand

ASICS began expanding internationally in the 1970s, conquering the US and European markets.

Participation in global sporting events and collaborations with world-class athletes have consolidated the brand's reputation. Famous runners and teams have chosen ASICS for its reliability and performance.

In addition to footwear, ASICS offers a wide range of sportswear designed to enhance the performance of athletes. From breathable fabrics to anti-chafing technologies, each piece is designed to adapt to the specific needs of athletes.

Attention to detail and a focus on ergonomics make ASICS apparel ideal for multiple disciplines.

Asics and Sustainability

In recent years, ASICS has been committed to reducing its environmental impact. The company uses recycled materials in its products and adopts eco-friendly manufacturing practices.

ASICS takes a transparent approach to measuring carbon emissions for every stage of the lifecycle of its products. A notable example is the GEL-NIMBUS™ 26, which has a total carbon footprint of 10.8 kg CO₂e per pair, approximately 25% lower than the industry average.

The company has been selected as the sporting goods industry representative in the VISION2045 campaign, a documentary series that aims to inspire collective action for a better future. This recognition highlights the company's commitment to promoting sustainable practices globally.

The packaging is also designed to be sustainable, contributing to a more responsible life cycle of the products.

Curiosities about ASICS

• The role of the Olympics : ASICS has played an important role in several editions of the Olympics by providing equipment to national teams and promoting universal sporting values.
• Artistic Collaborations : The brand has collaborated with world-renowned designers and artists to create limited editions of its footwear such as the famous Onitsuka Tiger Mexico 66.
• Support for smaller sports : In addition to running and basketball, ASICS supports lesser-known disciplines such as netball and wrestling, demonstrating a genuine dedication to the world of sport in all its forms.