Doucal's - Men's Collection

Doucal's - Men's Collection

The legacy of a luxury artisan company

In 1968 Mario Giannini founded an artisan workshop producing luxury footwear called "Ducale".

The name itself reflected the goal of creating high-quality objects for a noble clientele. Located in central Italy, the workshop was inspired by the rich tradition of arts and crafts that flourished during the era of the medieval duchies.

In just five years the laboratory transformed into a company and in 1973 Doucal's was born, an English name to express the style and quality of Italian footwear inspired by English tradition.

The influence of English craftsmanship

Mario Giannini went to Northampton in the English shoe manufacturing district for an internship on hand-made Goodyear workmanship.

During this experience he learned the secrets of the different constructions and the rules of the English style which had a significant influence on the European market in the 70s.

Back in Italy, Mario Giannini infused his company with the dedication and respect for craftsmanship that he had seen and appreciated in English factories.

Despite the British influence, Doucal's remained and continues to be an Italian company with a passion for the beauty, softness and lightness of footwear.

The excellence of Doucal's footwear

The commitment of the second generation

The entry of Mario Giannini's sons into the company marked a moment of consecration.

In less than twenty years, the small artisan production transformed into an industrial reality of Made in Italy, ready to be further developed by the second generation.

Gianni, responsible for the image and product, takes care of the style of the shoes while Jerry, financial and commercial director, takes care of the economic and strategic aspect of the company. Together, the Giannini brothers carry on the artisan tradition and the commitment to excellence in footwear .

The Art of Doucal's Shoemaking: English Style and Italian Fit

Doucal's shoes are the result of a combination of English style and Italian fit.

Each shoe is designed with an English eye but crafted with a unique Italian fit.

A distinctive factor of Doucal's footwear is the memory foam insole which guarantees a comfortable and fresh fit, with antibacterial properties.

These additional features make Doucal's footwear highly appreciated in new emerging markets.

A sustainable artisan company with roots in the territory

The artisan tradition of Montegranaro

Italy is divided into 21 production districts, each specialized in a specific sector. Montegranaro, in the province of Fermo, is the district of men's footwear, where even today footwear requires over 100 hand steps.

In recent years, many companies have moved to industrial areas, but Doucal's has chosen a counter-trend idea: the scattered factory. Production is spread across six old factories that have been redeveloped and connected to each other, without distorting the original architecture of the village.

This choice allows the company to preserve its ties with the territory and to support the success of Doucal's women's collections .

Doucal's system sustainability

For Doucal's, sustainability is not just an abstract concept, but an integrated process that respects the territory, the common heritage and the professionalism of the artisans who work for the company.

The shoes are made with leather and hides certified by Italian tanneries, while the artisans refine their knowledge in contact with the artistic and natural environment of the territory.

The company brings together artisans from different generations in one place, symbolizing the deep bond between Doucal's and the territory where it was born.

Doucal's Shoe Care Tips: The Art of Taking Care of Shoes

Formal Shoe Care Tips

Doucal's shoes require proper care to preserve their beauty over time. It is important to use high quality shoe care products.

Nourishing creams are preferable to polishes, as they keep the skin hydrated and delay aging.

It is advisable to use polishes of a color as similar as possible to that of the shoes so as not to alter their appearance. Brushes and toothbrushes with natural silk bristles should be used for cleaning shoes.

It is essential to avoid the use of covering and self-polishing liquids, as they can irreparably damage the footwear.

Doucal's Man | Spring Summer 2025

The Doucal's Spring Summer '25 collection celebrates the excellence of the Italian shoemaking tradition, designed to accompany the modern man on the hottest days with style and refinement. This collection offers moccasins, lace-ups and monkstraps in a variety of fine leathers and impeccable finishes. Each model is the result of a skillful mix of artisan tradition and contemporary innovation, making Doucal's a symbol of timeless elegance.

Doucal's moccasins are the symbol of relaxed elegance, they are perfect for spring days and summer evenings. You can find them on our website in different leathers, in soft suede in natural colors, such as beige and light brown and in brushed leathers in more decisive tones. They are perfect to match with linen trousers or light denim, a must-have for the summer.

The lace-ups from Doucal's Spring Summer collection represent the balance between classicism and modernity. The shiny leather versions adapt perfectly to formal contexts while the suede ones lend themselves to more relaxed outfits, ideal for outdoor ceremonies or for work on warmer days. The attention to detail, from the stitching to the leather workmanship, makes each lace-up a delight for the eye.

For those looking for a bold and sophisticated alternative, the Doucal's collection offers a selection of monkstraps with elegant and distinctive lines. With one or two buckles, they are available in brushed leather and suede versions. Perfect for pairing with light suits or smart casual looks, Doucal's monkstraps are the ideal choice for those who want to add a touch of personality and diversity to their summer wardrobe.