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UGG - Women's Collection

  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Ugg Chestnut Mini Crescent Stivaletti Gambale Curvo Si Ripiega

    Ugg

    • Stivaletto in pelle scamosciata chestnut • Gambale curvo che si può ripiegare • UGGbraid realizzato con fibre di poliestere riciclato • Soletta i...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00
  • Original price €219,00 - Original price €219,00
    Original price
    €219,00
    €219,00 - €219,00
    Current price €219,00

    Stivaletti Ugg Mini Atherson Tabacco Donna Dal Montone Arricciato

    Ugg

    • Stivaletto in pelle scamosciata chestnut • Impunture stile UGGbraid • Fodera del collarino in montone arricciato • Soletta in UGGplush, lana rige...

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    Original price €219,00 - Original price €219,00
    Original price
    €219,00
    €219,00 - €219,00
    Current price €219,00
  • Original price €160,00 - Original price €160,00
    Original price
    €160,00
    €160,00 - €160,00
    Current price €160,00

    Ugg Women's Tazzlita Tobacco Sabot With Soft Visible Collar

    Ugg

    • Mules in tobacco suede • Collar in light sheepskin • Rounded tip • EVA sole • Interior in soft regenerated wool • Suede-covered midsole • ...

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    Original price €160,00 - Original price €160,00
    Original price
    €160,00
    €160,00 - €160,00
    Current price €160,00
  • Original price €210,00 - Original price €210,00
    Original price
    €210,00
    €210,00 - €210,00
    Current price €210,00

    Ugg Donna Stivaletti Classic Mini Alpine Chestnut Tirante UggBraid

    Ugg

    • Stivaletto in pelle scamosciata chestnut • Vistoso collarino in montone • Laccio in pelle fisso • Esclusiva doppia cucitura • Cuciture decorative...

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    Original price €210,00 - Original price €210,00
    Original price
    €210,00
    €210,00 - €210,00
    Current price €210,00
  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Ugg Donna Ultra Mini Alpine Marrone Donna Ispirato Maestose Alpi

    Ugg

    • Stivaletto in pelle scamosciata tabacco • Vistoso collarino in montone • Cuciture decorative e tirante UGGbraid • Soletta in UGGplush, lana rigen...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00
  • Original price €145,00 - Original price €145,00
    Original price
    €145,00
    €145,00 - €145,00
    Current price €145,00

    Ugg Sabot Tasman Alpine Donna Marrone Comfort E Stile Iconico

    Ugg

    • Sabot in pelle scamosciata tabacco • Laccio in pelle fisso • Vistoso collarino in montone • Doppie cuciture a vita • Interno misto pile in lana r...

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    Original price €145,00 - Original price €145,00
    Original price
    €145,00
    €145,00 - €145,00
    Current price €145,00
  • Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00

    Ugg Neumel Platform Ankle Boots Grey Women With Double Godet

    Ugg

    • Grey suede ankle boot • Elasticated waistband for easy entry • Rounded tip • UGGplush sheepskin and wool blend interior • UGGplush insole •...

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    Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00
  • Original price €189,00 - Original price €189,00
    Original price
    €189,00
    €189,00 - €189,00
    Current price €189,00

    Ugg Ultra Mini Platform Ankle Boots Brown Asymmetric Edge Women

    Ugg

    • Brown suede ankle boot • Asymmetrical edge • Rear tie rod • Rounded tip • UGGplush sheepskin and wool blend interior • UGGplush insole • E...

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    Original price €189,00 - Original price €189,00
    Original price
    €189,00
    €189,00 - €189,00
    Current price €189,00
  • Original price €200,00 - Original price €200,00
    Original price
    €200,00
    €200,00 - €200,00
    Current price €200,00

    Ugg Women's Chestnut Mini Bailey Bow Side Zip Boots

    Ugg

    • Chestnut suede ankle boot • Finished with a stylish side zip • Rounded tip • UGGplush sheepskin and wool blend interior • UGGplush insole •...

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    Original price €200,00 - Original price €200,00
    Original price
    €200,00
    €200,00 - €200,00
    Current price €200,00
  • Original price €200,00 - Original price €200,00
    Original price
    €200,00
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    Current price €200,00

    Ugg Mini Bailey Button Logo Boot Black Women

    Ugg

    • Black suede ankle boot • Finished with a stylish side zip • Rounded tip • UGGplush sheepskin and wool blend interior • UGGplush insole • Su...

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    Original price €200,00 - Original price €200,00
    Original price
    €200,00
    €200,00 - €200,00
    Current price €200,00
  • Original price €99,00 - Original price €99,00
    Original price
    €99,00
    €99,00 - €99,00
    Current price €99,00

    Ugg Rey Women's Hoodie Ivory Logo Bouclé Knit

    Ugg

    • Ivory hoodie • Made from a responsibly sourced cotton blend • UGG® graphic applique in soft bouclé knit • Round cord with metal ends • Made ...

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    Original price €99,00 - Original price €99,00
    Original price
    €99,00
    €99,00 - €99,00
    Current price €99,00
  • Original price €60,00 - Original price €60,00
    Original price
    €60,00
    €60,00 - €60,00
    Current price €60,00

    Cappello Ugg Lavorazione Space -Dye Rosé Etichetta Con Grafica

    Ugg

    • Papala a coste a maglia grossa con scanalature bianche e rosè • Lavorazione space-dye • Realizzata in comodo misto lana • Ampio risvolto con topp...

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    Original price €60,00 - Original price €60,00
    Original price
    €60,00
    €60,00 - €60,00
    Current price €60,00
  • Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00

    Ugg Tasman Alp Women's Sabot With Lightweight And Durable Sole

    Ugg

    • Tasman antelope suede clog • Embroidered braided cord • Rounded tip • UGGpure wool insole • Sheep wool interior • Sole with nylon finish •...

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    Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00
  • Original price €270,00 - Original price €270,00
    Original price
    €270,00
    €270,00 - €270,00
    Current price €270,00

    Ugg Gertrude Women's Coat Black Full-Length Teddy Coat

    Ugg

    • Double-breasted black sherpa coat • Turn-up collar • Two tortoiseshell buttons • Fleece lined pockets • Polyester lining • XS: 36-38 • S: ...

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    Original price €270,00 - Original price €270,00
    Original price
    €270,00
    €270,00 - €270,00
    Current price €270,00
  • Original price €55,00 - Original price €55,00
    Original price
    €55,00
    €55,00 - €55,00
    Current price €55,00

    Ugg Cappello Neutro Rib Beanie Con Toppa Logata A Contrasto

    Ugg

    • Papala a coste a maglia grossa dalla base neutra • Realizzata in comodo misto lana • Ampio risvolto con toppa in pelle logata • Si abbina alla pe...

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    Original price €55,00 - Original price €55,00
    Original price
    €55,00
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    Current price €55,00
  • Original price €55,00 - Original price €55,00
    Original price
    €55,00
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    Current price €55,00

    Cappello Ugg Lilla Caldo Lavorato A Maglia Grossa Rib Beanie

    Ugg

    • Papala a coste a maglia grossa lilla • Realizzata in comodo misto lana • Ampio risvolto con toppa in pelle logata tono su tono • Si abbina alla p...

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    Original price €55,00 - Original price €55,00
    Original price
    €55,00
    €55,00 - €55,00
    Current price €55,00
  • Original price €70,00 - Original price €70,00
    Original price
    €70,00
    €70,00 - €70,00
    Current price €70,00

    Ugg Tobacco Contrast Tone And Texture Madeline Women's Sweatshirt

    Ugg

    • Tobacco crewneck sweatshirt • Made from responsibly sourced cotton • Contrasting faux fur UGG® graphic applique • Ribbed knit collar, cuffs a...

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    Original price €70,00 - Original price €70,00
    Original price
    €70,00
    €70,00 - €70,00
    Current price €70,00
  • Original price €70,00 - Original price €70,00
    Original price
    €70,00
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    Current price €70,00

    Ugg Madeline Black Classic Fit Graphic UGG Furry Women

    Ugg

    • Madeline black crewneck sweatshirt • Made from responsibly sourced cotton • Contrasting faux fur UGG® graphic applique • Ribbed knit collar, ...

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    Original price €70,00 - Original price €70,00
    Original price
    €70,00
    €70,00 - €70,00
    Current price €70,00
  • Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00

    Ugg Neumel Platform Black Women's Ankle Boots With EVA Midsole

    Ugg

    • Black suede Beatles • Elasticated waistband for easy entry • Rounded tip • UGGplush sheepskin and wool blend interior • UGGplush insole • E...

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    Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00
  • Original price €179,00 - Original price €179,00
    Original price
    €179,00
    €179,00 - €179,00
    Current price €179,00

    Ultra Mini Ugg Grey Women's Asymmetrical Edge Booties

    Ugg

    • Grey suede ankle boot • Asymmetrical edge with overlock stitching • Water repellent treatment • UGGplush sheepskin and wool blend interior •...

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    Original price €179,00 - Original price €179,00
    Original price
    €179,00
    €179,00 - €179,00
    Current price €179,00
  • Original price €145,00 - Original price €145,00
    Original price
    €145,00
    €145,00 - €145,00
    Current price €145,00

    Sabot Ugg Fango Tasman Alpine Con Laccio In Pelle Fisso Donna

    Ugg

    • Sabot in pelle scamosciata fango • Vistoso collarino in montone • Doppie cuciture a vita • Interno misto pile in lana rigenerata • Suola leggera ...

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    Original price €145,00 - Original price €145,00
    Original price
    €145,00
    €145,00 - €145,00
    Current price €145,00
  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Ugg Donna Cardigan Marrone Bianco Perfetto Per Giornate Casual

    Ugg

    • Cardigan con motivo a righe tabacco e bianco • Realizzata in lana e percentuale acrilica • Collo, polsini e orlo inferiore in maglia a coste • Bo...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00
  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Cardigan Ugg Graphic Bianco E Nero Donna Impreziosito Dal Logo

    Ugg

    • Cardigan con motivo a righe nero e bianco • Realizzata in lana e percentuale acrilica • Collo, polsini e orlo inferiore in maglia a coste • Botto...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00
  • Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00

    Ugg Funkette Women's Suede Platform Layered Clogs Brown

    Ugg

    • Brown suede mules • Collar in soft sheepskin • Elastic back strap with UGG graphic logo • Sheepskin lined interior • Layered rubber platform...

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    Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00
  • Ugg Sabot Funkette Donna Nero Cinturino Elastico Logato Nel Retro
    Ugg Sabot Funkette Donna Nero Cinturino Elastico Logato Nel Retro
    Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00

    Ugg Sabot Funkette Women's Black Elastic Strap with Logo on the Back

    Ugg

    Ugg women's Funkette sabot in water-resistant black suede. Rounded toe and visible front stitching. Elastic back strap with UGG graphic logo. I...

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    Original price €130,00 - Original price €130,00
    Original price
    €130,00
    €130,00 - €130,00
    Current price €130,00
  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Ugg Ultra Mini Alpine Stivaletti Donna Grigio Con Montone A Vista

    Ugg

    • Stivaletto in pelle scamosciata grigio • Vistoso collarino in montone • Cuciture decorative e tirante UGGbraid • Soletta in UGGplush, lana rigene...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00
  • Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00

    Ugg Women's Tobacco Tasman Rounded Sabot With Asymmetric Collar

    Ugg

    • Tasman clog in tobacco suede • Embroidered braided cord • Rounded tip • UGGpure wool insole • Sheep wool interior • Sole with nylon finish ...

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    Original price €139,00 - Original price €139,00
    Original price
    €139,00
    €139,00 - €139,00
    Current price €139,00
  • Original price €270,00 - Original price €270,00
    Original price
    €270,00
    €270,00 - €270,00
    Current price €270,00

    Cappotto Ugg Tabacco Gertrude Donna Long Teddy Coat Lussuoso

    Ugg

    • Cappotto doppiopetto in sherpa tabacco • Colletto con risvolto • Due bottoni in finto corno logati • Tasche foderate in soffice pile • Lussuoso e...

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    Original price €270,00 - Original price €270,00
    Original price
    €270,00
    €270,00 - €270,00
    Current price €270,00
  • Original price €270,00 - Original price €270,00
    Original price
    €270,00
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    Current price €270,00

    Cappotto Ugg Bianco Lungo Gertrude Donna Lussuoso E Versatile

    Ugg

    • Cappotto doppiopetto in sherpa bianco lungo • Colletto con risvolto • Due bottoni in finto corno • Tasche foderate in pile • Fodera in poliestere...

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    Original price €270,00 - Original price €270,00
    Original price
    €270,00
    €270,00 - €270,00
    Current price €270,00
  • Original price €179,00 - Original price €179,00
    Original price
    €179,00
    €179,00 - €179,00
    Current price €179,00

    Ultra Mini Ugg Black Treadlite Sole Booties Women

    Ugg

    • Black suede ankle boot • Lower leg, asymmetrical topline • Fabric edging • Made from 100% recycled polyester fibres • Rounded toe and overlo...

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    Original price €179,00 - Original price €179,00
    Original price
    €179,00
    €179,00 - €179,00
    Current price €179,00
  • Original price €60,00 - Original price €60,00
    Original price
    €60,00
    €60,00 - €60,00
    Current price €60,00

    Ugg Unisex Cappello Olive Space-Dye Presenta Motivo Dinamico

    Ugg

    • Papala a coste a maglia grossa con scanalature verdi • Lavorazione space-dye • Realizzata in comodo misto lana • Ampio risvolto con toppa in pell...

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    Original price €60,00 - Original price €60,00
    Original price
    €60,00
    €60,00 - €60,00
    Current price €60,00
  • Original price €60,00 - Original price €60,00
    Original price
    €60,00
    €60,00 - €60,00
    Current price €60,00

    Ugg Space-Dye Cappello Multi Beige Rivisito Chiave Intergalattica

    Ugg

    • Papala a coste a maglia grossa con scanalature beige • Lavorazione space-dye • Realizzata in comodo misto lana • Ampio risvolto con toppa in pell...

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    Original price €60,00 - Original price €60,00
    Original price
    €60,00
    €60,00 - €60,00
    Current price €60,00
  • Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00

    Ugg Ultra Mini Maxi Curly Nero Donna Con Collarino A Contrasto

    Ugg

    • Stivaletto in montone arricciato nero • Rifinitura UGGbraid in poliestere • Trattamento idrorepellente • Interno in lana UGGplush e lyocell • Sol...

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    Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00
  • Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00

    Ugg Maxi Curly Ultra Mini Donna Stivaletti Tabacco E UGGbraid

    Ugg

    • Stivaletto in montone arricciato chestnut • Rifinitura UGGbraid in poliestere • Trattamento idrorepellente • Interno in lana UGGplush e lyocell •...

    View full details
    Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00
  • Original price €179,00 - Original price €179,00
    Original price
    €179,00
    €179,00 - €179,00
    Current price €179,00

    Ugg Ultra Mini Ankle Boots Sand Pretreated For Water Stains Women

    Ugg

    • Sand suede ankle boot • Lower leg, asymmetrical topline • Fabric edging • Made from 100% recycled polyester fibres • Rounded toe and overloc...

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    Original price €179,00 - Original price €179,00
    Original price
    €179,00
    €179,00 - €179,00
    Current price €179,00
  • Original price €210,00 - Original price €210,00
    Original price
    €210,00
    €210,00 - €210,00
    Current price €210,00

    Ugg Frankie Jacket Oversize Shirt Women Innovative Camel

    Ugg

    • Shirt-style jacket in soft camel fleece • Hip length • Closure with snap buttons • Chest pockets • Side hand warmer pockets • Polyester lin...

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    Original price €210,00 - Original price €210,00
    Original price
    €210,00
    €210,00 - €210,00
    Current price €210,00
  • Original price €220,00 - Original price €220,00
    Original price
    €220,00
    €220,00 - €220,00
    Current price €220,00

    Ugg Stivaletti Alpine Lace-Up Chestnut Donna Ideale Per La Neve

    Ugg

    • Stivaletto in camoscio tabacco • Dettaglio in lana a vista • Punta leggermente rigida • Trattamento idrorepellente • Interno in lana UGGplush e l...

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    Original price €220,00 - Original price €220,00
    Original price
    €220,00
    €220,00 - €220,00
    Current price €220,00
  • Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00

    Ugg Neumel X Air Green Boots Truly Futuristic Women

    Ugg

    • Green waterproof leather ankle boot • Recycled neoprene leg • Bellows zipper • Recycled polyester edge • Fabric lining • Ideal for rain • ...

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    Original price €180,00 - Original price €180,00
    Original price
    €180,00
    €180,00 - €180,00
    Current price €180,00
  • Original price €90,00 - Original price €90,00
    Original price
    €90,00
    €90,00 - €90,00
    Current price €90,00

    Ugg Space-Dye Sciarpe Grigio Accessorio Dinamico Per L'Inverno

    Ugg

    • Sciarpa lavorazione space -dye beige e grigio • Realizzata in lana e percentuale di acrilico • Logo grafico UGG in vera pelle • Soluzione elegant...

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    Original price €90,00 - Original price €90,00
    Original price
    €90,00
    €90,00 - €90,00
    Current price €90,00
  • Original price €90,00 - Original price €90,00
    Original price
    €90,00
    €90,00 - €90,00
    Current price €90,00

    Sciarpe Ugg Space-Dye Rosé Maglia Tradizionale Con Varie Tonalità

    Ugg

    • Sciarpa lavorazione space -dye rosé • Realizzata in lana e percentuale di acrilico • Logo grafico UGG in vera pelle • Soluzione elegante per i cl...

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    Original price €90,00 - Original price €90,00
    Original price
    €90,00
    €90,00 - €90,00
    Current price €90,00
  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Ugg CityFunc Ultra Mini Chestnut Women's Medial Zip Ankle Boots

    Ugg

    • Water-repellent suede ankle boot in tobacco • Medial hinge • Rounded tip • UGGplush sheepskin and wool blend interior • Insole with anti-odor...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00
  • Ugg Stivaletti Ultra Mini Donna Taupe Montone Rovesciato Interno
    Ugg Stivaletti Ultra Mini Donna Taupe Montone Rovesciato Interno
    Original price €170,00 - Original price €170,00
    Original price
    €170,00
    €170,00 - €170,00
    Current price €170,00

    Ugg Ultra Mini Women's Ankle Boots Taupe Inside Sheepskin

    Ugg

    • Classic Ultra Mini ankle boot in taupe suede • Lower shaft, asymmetrical top line • Fabric binding, made with 100% recycled polyester fibers ...

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    Original price €170,00 - Original price €170,00
    Original price
    €170,00
    €170,00 - €170,00
    Current price €170,00
  • Original price €140,00 - Original price €140,00
    Original price
    €140,00
    €140,00 - €140,00
    Current price €140,00

    UGG Sneakers CA1 Grey Smoke Women Versatile And Maximalist

    Ugg

    • Smoky / Silver smoke leather sneakers • Heritage Tasman webbing • Recycled polyester laces • EVA midsole • PORON sole and foam sole • Ultra-ligh...

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    Original price €140,00 - Original price €140,00
    Original price
    €140,00
    €140,00 - €140,00
    Current price €140,00
  • Original price €120,00 - Original price €120,00
    Original price
    €120,00
    €120,00 - €120,00
    Current price €120,00

    Ugg Gray Myah Women's Jogger Pants With Logo Application

    Ugg

    • Gray fleece wide-leg trousers • Double-faced fabric • Elasticated waist • Smooth finish similar to that of sweatshirts • Fleece lined pocket...

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    Original price €120,00 - Original price €120,00
    Original price
    €120,00
    €120,00 - €120,00
    Current price €120,00
  • Original price €120,00 - Original price €120,00
    Original price
    €120,00
    €120,00 - €120,00
    Current price €120,00

    Ugg Women's Myah Wide Leg Leather Pants With Smooth Finish

    Ugg

    • Wide-leg trousers in tobacco fleece • Double-faced fabric • Elasticated waist • Smooth finish similar to that of sweatshirts • Fleece lined ...

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    Original price €120,00 - Original price €120,00
    Original price
    €120,00
    €120,00 - €120,00
    Current price €120,00
  • Original price €240,00 - Original price €240,00
    Original price
    €240,00
    €240,00 - €240,00
    Current price €240,00

    Ugg Gertrude Brown Coat With Pockets Short Women's Handwarmer

    Ugg

    • Double-breasted brown synthetic fleece teddy coat • Hip length • Turn-up collar • Two shell buttons • Fleece lined pockets • Polyester lini...

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    Original price €240,00 - Original price €240,00
    Original price
    €240,00
    €240,00 - €240,00
    Current price €240,00
  • Original price €240,00 - Original price €240,00
    Original price
    €240,00
    €240,00 - €240,00
    Current price €240,00

    Ugg Gertrude Gray Coat Long Model Up To The Hips Woman

    Ugg

    • Double-breasted teddy coat in ink synthetic fleece • Hip length • Turn-up collar • Two shell buttons • Fleece lined pockets • Polyester lin...

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    Original price €240,00 - Original price €240,00
    Original price
    €240,00
    €240,00 - €240,00
    Current price €240,00
  • Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

    Ugg Women's Beige Trucker Jacket In Vaporous Oversized Fleece

    Ugg

    • Camel sherpa trucker jacket • Logoed fabric label at waist • Closure with logoed snap buttons • Snap buttons on cuff • Chest pockets and fle...

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    Original price €190,00 - Original price €190,00
    Original price
    €190,00
    €190,00 - €190,00
    Current price €190,00

UGG: A Crazy Journey

The Birth of UGG

In the Australia of the 60s, between expanses and pastures, an icon was born that was destined to revolutionize the world of fashion. I'm talking about UGG .

Initially adopted by surfers for their incredible ability to retain heat, these "ugly boots" (a definition that I think is incorrect, as I think they are gorgeous) were unaware that they would conquer fashion all over the globe.

Their transformation from simple functional footwear to symbols of style is a fascinating story marked by humble origins and global aspirations.

The turning point for UGG came in the 70s: Brian Smith, a young Australian surfer, saw the comfort of the boots as a potential revolution for the American market.

When Smith founded UGG Holdings Inc. in California, he didn’t believe his boots, originally designed for surfers, would make it onto the international fashion charts.

A curious anecdote concerns what may have been UGG’s first American winter: sold out of the back of a van, the boots began to build a small but loyal following, laying the groundwork for future success.

Celebrities and UGG: Love at First Sight

The real boom of UGG occurred in the 90s, when celebrities began wearing these boots, turning them into a true fashion phenomenon.

A landmark episode was when Oprah Winfrey declared UGG one of her "Favorite Things", catapulting the brand into the international spotlight.

This celebrity endorsement transformed UGGs into a must-have, a symbol of comfort but also a status symbol that could no longer be escaped!

The Evolution of UGG

Over the years, UGG has reinvented itself, expanding its range beyond classic boots.

Collaborations with world-renowned designers brought a breath of creativity, fusing UGG's iconic comfort with bold high-fashion designs.

These partnerships have led to the creation of unique pieces, transforming the boots into objects of desire for collectors.

Among the most popular models, the UGG Mini and Ultra Mini offer a modern and versatile version of the classic, perfect for casual chic outfits.

The UGG Tall, with their elegant silhouette, are the emblem of warmth and style, while the Tasman and Tazz stand out for their unique design, which combines aesthetics with functionality.

Each model tells a story of innovation and style, confirming UGG as a brand capable of adapting and anticipating fashion trends.

UGG: A Lifestyle

UGG represents a real lifestyle today.

Its global success demonstrates how a product can evolve while remaining faithful to its roots, combining comfort, style and quality.

UGG has proven that you can be fashionable without sacrificing comfort, becoming a symbol of accessible luxury and timeless style!!